ILS marketing primarily involves using online platforms to promote rental properties.
The 5 Ps in the promotional mix for multifamily marketing are Product, Price, Promotion, Place, and People. They guide marketers in aligning their offerings with customer needs.
Tailoring marketing strategies to meet the expectations of these groups helps enhance occupancy rates and ensure sustained tenant satisfaction.
This simple yet effective tool gauges loyalty and helps identify areas for improvement, ultimately enhancing customer service.
Property managers can efficiently allocate advertising budgets to achieve the best results by analyzing CPL.